MADISON GRAND OPENING – OCTOBER 23, 24, 25, and 26, 2025
2118 W. Beltline Highway, Madison, WI 53713
Let the Celebration Begin – Oct 23, 2025
Date: Thursday, October 23rd, 2025
Time: 10:00 AM – 8:00 PM
Location: Sew Much More – 2118 W. Beltline Highway, Madison, WI
Help us kick off our four-day grand opening weekend with an event that’s as Wisconsin as it gets — Bernina, Beer, Brats, and Brad! – Scroll through to find out what we are doing each day!
All-Day Activities
- Live Demos & Make-and-Takes
- Hands-on Bernina Sock Hoop demonstration
- Explore our brand-new Madison location
Evening Program
After a day of creativity and fun, stay for dinner and an engaging discussion with Brad, Wendy, and Ann as they share:
“Why Bernina” — an inside look at what makes Bernina the gold standard in sewing machines.
The evening will conclude with a drawing for a Bernina Gift Box — a special prize for one lucky attendee!
Registration
This event is free of charge; however, we kindly ask that you register so we can prepare food, materials, and seating.
Start the weekend right — great food, great company, and a chance to experience Bernina in a whole new way!
Let’s Stitch – Oct 24, 2025
When: Friday, October 24, 2025
Time: 10:00 AM – 6:00 PM
Where: Sew Much More – 2118 W. Beltline Highway, Madison, WI
Join us on Friday, October 24, 2025 — a full day celebrating sewing, education, and community.
Highlights:
- Prize Drawings from Brewer – Enter to win exciting sewing-related items.
- Wine and Cheese with Wendy – Relax and connect after the demos in a welcoming atmosphere.
- Machine Demos All Day – Explore, ask questions, and get hands-on with the latest technology.
Let’s Celebrate Sew Much More – Oct 25, 2025
Date: Saturday, October 25th, 2025
Time: 9:00 AM – 5:00 PM
Location: Sew Much More – 2118 W. Beltline Highway, Madison, WI 53713
Join us for the grand opening of our brand-new Madison location! This is your chance to meet our incredible team, explore our expanded space, and celebrate with the entire Sew Much More community.
Special Guests from Bernina
We are honored to welcome Mr. Ueltschi, Chairman of Bernina, traveling all the way from Switzerland, along with Mr. Paul Ashworth, CEO & President of Bernina.
Join us from 12:00 PM – 3:00 PM as Mr. Ueltschi will deliver an engaging lecture, sharing insights into the world of sewing and the remarkable journey of Bernina. This is a rare opportunity to learn from one of the industry’s most influential leaders.
We also have Pam Mashie joining us from Bernina, who will be explaining what endless bobbins are!
Bonus for Machine Owners and Buyers
If you have purchased — or purchase — a Bernina machine from Sew Much More in October, you will have the unique opportunity to have your machine personally autographed by Mr. Ueltschi.
Event Highlights
- Live demonstrations on Bernina machines – Including a Longarm demo by Donna Bularz, a Bernina educator
- Make-and-take projects
- Prize drawings (must be present to win) – Bernina 735 Patchwork Edition, Bernina L 460 Overlocker
- Complimentary gift bags (for the first 100 customers
- Meet and greet with the Sew Much More team
Dress Code: We invite everyone to wear Bernina Red to help us celebrate.
Registration
This event is free of charge; however, we kindly ask that you register in advance so we can plan accordingly and ensure a great experience for everyone.
This is an event you will not want to miss. Mark your calendar and join us for an unforgettable celebration!
Let’s Look at the Future of Sewing at SEW MUCH MORE – Oct 26, 2025
When: Sunday, October 26, 2025
Time: 10:00 AM – 3:00 PM
Where: Sew Much More – 2118 W. Beltline Highway, Madison, WI
Start your Sunday with coffee and donuts and enjoy a full day of demonstrations, education, and inspiration at our Madison location.
Event Highlights:
- Showroom Demos All Day – Our knowledgeable staff will showcase machines, techniques, and tips throughout the day.
- Laura Star and AccuQuilt Demos – Discover new tools and techniques from trusted brands.
- BOM (Block of the Month) Trunk Show by Wendy – With 20 years of hosting experience, Wendy shares her expertise and stunning creations.
- Future of Sew Much More Talk – Brad will present exciting updates and plans for the store in the early afternoon.
- Prize Drawings at 2:30 PM (Must Be Present to Win) – Enter to win amazing items including an Arrow Chair, Arrow Cabinet, BERNINA Gift Box, AccuQuilt Go Me!, and a Madeira Thread Box.